MARKETING/SOCIAL MEDIA

Supermodel, designer, TV star and all-around celebrity Heidi Klum is teaming up with an unusual partner.    On the heels of its entry into the United States, German discount grocer Lidl announced its first ever fashion collaboration, with Heidi Klum. The collection, described as high-end yet affordable, will be available exclusively at Lidl and will launch across its stores in Europe and the United States later this year. Collections will be featured at certain times throughout the year, during "Lidl Fashion Weeks.”

Shoppers are demanding that retailers treat them as individuals, and eBay is listening.   eBay is launching an enhanced, more personalized eBay shopping experience through a new homepage that is responsive to its individual customers’ interests. Leveraging artificial intelligence (AI) and machine learning technology, eBay is tailoring recommendations across all categories during each shopper’s new site visit, and serving up an inventory mix that's unique only to them.    

A home furnishings retailer is making it easier for their shoppers to make their homes “summer-ready.”   Through its partnership with the HGTV series, “Beachfront Bargain Hunt: Renovation,” Joss & Main is enabling viewers to purchase the budget-friendly, stylish looks presented on the show directly through their e-commerce site. The retailer will feature merchandise throughout the show’s six-week season, starting on June 10.  

Attracting — and sustaining — loyal online customers is no easy task.    However, retailers that offer innovative customer service tools, a variety of fulfillment options, and engagement solutions will successfully turn frequent browsers into loyal shoppers. These details were revealed in a new retail report from Radial and CFI Group.  

Accenture is taking on its next innovation initiative.   The company announced on Wednesday, May 31, that it opened an innovation hub dedicated to the retail, fashion and consumer goods industries. The Accenture Customer Innovation Network (ACIN), which resides in Milan, Italy, bolsters the company’s existing fleet of innovation facilities in Bangalore, Chicago, Manila and Singapore.  

Wary about business conditions and jobs, consumer confidence dipped a bit further in May. But consumer still remain optimistic on the whole about the economy.     The Conference Board said Tuesday that its Consumer Confidence Index fell to 117.9 in May, from a revised 119.4 in April. The index hit 124.9 in March, its highest mark in 16 years.  

New attitudes, behaviors and shopping preferences among Generation Z and Millennials are keeping retailers on their toes.    Emerging in-store technologies and positive social media feedback are top priorities among both Generation Z and Millennial consumers. This is according to retail advisory firm HRC Retail Advisory (HRC), which surveyed 1,350 participants in North America about their shopping experiences.  

Wayfair is making it easy for customers to emulate decor trends from one of cable television's most popular series.    Wayfair is collaborating with HGTV home improvement and house flipping series “Brother vs. Brother.” The popular show features siblings Jonathan and Drew Scott competing to see who can make the biggest profit when flipping renovated properties. The Wayfair-HGTV partnership will enable viewers to shop the looks featured on the show directly on Wayfair.