Walmart promotes fashion with traveling 'Style Tour'
Walmart is hitting the road to bring fashion products to customers – with an omnichannel twist.
Starting Friday, Sep. 6 at the Taste of Chicago event in Grant Park, the discount giant is launching the “Walmart Style Tour,” a 40-plus-stop traveling nationwide promotion designed to help customers find and purchase fashion items. Tour stops will be co-located with community events, and there is also a dedicated page on the Walmart e-commerce site where customers can shop products featured on the tour.
"We’re constantly looking for new ways to meet our customers where they are and add value to their lives," said Kim Tunick, group director, brand experiences and partnerships, Walmart. "The Walmart Style Tour is the first time we are creating this kind of experience for fashion and can’t wait to bring it to communities across the country at events we know our customers are already planning to attend."
Each Walmart Style Tour stop will include activities and features such as:
- #WalmartFinds: The event will offer a crafted selection of Walmart Finds, a curated assortment of recommended items shared on a blog as well as social media platforms such as TikTok and Instagram. In an omnichannel extension of the promotion, all items will be shoppable via QR codes.
- Style tips & tricks: On-site stylists will share fall fashion tips and tricks with attendees.
- Free color analysis: Customers can get a free color analysis to find out which seasonal shades fit them the best.
- Personalized giveaways: Personalized items such lipsticks, totes and candles will be distributed to attendees free of charge.
In addition, at all Style Tour stops, Walmart will promote its private label fashion assortment, such as its Scoop and Free Assembly lines (In March 2021, the retailer hired Brandon Maxwell as creative director for Free Assembly and Scoop.).
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"We’re elevating our shopping experience and bringing the style, the styling tips, and fun right to them," said Tunick. "We’re thrilled to make 40-plus stops across the country and help our customers find the things they love."
The Walmart Style Tour will visit over 40 locations across the country in September and October 2024. See a full list of tour stops at WalmartStyleTour.com.
Headquartered in Bentonville, Ark., Walmart Inc. operates more than 10,500 stores and numerous e-commerce websites in 19 countries.
