Price Chopper/McKeever’s rolls out smart cartsPrice Chopper and McKeever's Market & Eatery are bringing artificial intelligence to the in-store shopping experience. Parent company of Price Chopper, Tops names new CEONortheast Grocery Inc. (NGI) has tapped a company veteran as its new chief executive. Parent company of Price Chopper, Tops Friendly Markets names COO Northeast Grocery has added a Tops veteran to its C-suite. Tops, Price Chopper parent expands advanced pricing and promotions Northeast Grocery Inc. is bringing advanced pricing, promotion and collaboration to its Tops Friendly Markets and Price Chopper/Market 32 banners.