Lowe’s dives deeper into apparel with partnership
Lowe’s Companies is targeting its professional customers.
The home improvement retailer has partnered with Carhartt to roll out a workwear collection online and at select stores across the U.S. The collection is now available at roughly 250 Lowe's stores across the Northeast, Midwest and Pacific Northwest. Approximately 250 additional stores in Texas, the Southeast and California will add the Carhartt products in early 2024.
The assortment will feature Carhartt's iconic duck jackets and vests, as well as hoodies, t-shirts, workwear pants and beanies.
"Carhartt is a top brand that Pros know and trust for apparel that's made to last, and we're proud to now offer its high-quality, hardworking products in our stores and online," said Bill Boltz, Lowe's executive VP, merchandising. "Not only is Carhartt a workwear staple, but it is also a popular brand for daily living, building on our product assortment to create a one-stop shop for everything our customers need."
Carhartt, known for producing gear designed to serve and protect hardworking people for more than 135 years, is popular among Pros and is committed to deepen its engagement with new audiences who will be the next generation continuing to build the workforce, according to Lowe’s.
"We're thrilled to partner with Lowe's – like Carhartt, a trusted company with more than 100 years of history – to continue to bring our durable gear to hardworking people," said Susan Hennike, chief brand officer at Carhartt. "Whether it's wearing Carhartt for your next home improvement project or purchasing gear to stay protected on the job, at Carhartt, our goal is to play a part in helping hardworking men and women create their own histories – both on and off the worksite."
To celebrate the partnership, Lowe's MVPs Pro Rewards and Partnership Program members will earn three bonus points per dollar on select Carhartt apparel from Oct. 2 - Oct. 27 and during the annual PROvember sales event in November.
Lowe's operates more than 1,700 home improvement stores in the U.S. The company had total fiscal year 2022 sales of over $97 billion.