Casey's launches 'It's not crazy, it's Casey's' campaign
Convenience giant Casey’s General Stores is launching a new brand campaign.
The new “It’s Not Crazy, It’s Casey’s” campaign aims to promote the chain’s convenience, food options such as their famous pizza, and personalized guest experience. The campaign will run in 58 local markets this summer, with placements across broadcast, digital, streaming, social and owned platforms.
The first three ads for the new campaign promote a buy one, get one pizza deal and deals on medium and large fountain drinks for 89 and 99 cents respectively.
“It has never been a more exciting time for Casey’s, with our significant growth in store numbers, food innovation and freshly prepared offerings,” said Steph Hoppe, VP of omnichannel marketing at Casey’s. “Now is the perfect time for our brand to position itself as so much more than a typical gas station – and ‘It’s Not Crazy, It’s Casey’s’ emphasizes the surprising reality that you can get a delicious meal, and all the other daily products you love, while filling up your tank at a convenience store.”
The new brand positioning comes after several rounds of market research, according to the retailer. Casey’s is the country’s third-largest convenience store and fifth-largest pizza chain.
Casey's prepared food business continues to grow with recent innovations including a thin crust pizza option and new sandwich menu. The brand's private label product line also continues to grow, with more than 300 products in 31 categories.
“Casey’s shatters the norms of our category with outstanding food, friendly service and innovative products,” said Hoppe. “‘It’s Not Crazy, It’s Casey’s’ highlights the unexpected goodness our guests experience in our stores every day.”
Based in Ankeny, Iowa, Casey’s operates over 2,600 convenience stores across 17 states.