American Freight expands global sourcing capabilitiesAmerican Freight is diversifying its supply chain. American Freight puts updated spin on its brand American Freight has updated its brand with a new visual identity and an integrated broadcast and digital campaign that aims to create a more fun and engaging shopping experience. First Look: American Freight unveils new store format American Freight is updating its store experience as it continues to expand. American Freight expands into Utah with SLC locations Appliance and furniture retailer American Freight is expanding its presence into a new state: Utah.